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Brands, Narratives and Story Worlds – Part 1
In Part 1 of this series I talk about the application of cutting edge entertainment IP franchise production techniques to address some of the challenges we see today in corporate communications....
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Looking Forward To 2013
Many thanks to all with whom I’ve had the opportunity to connect over this past year: for your friendship, your collaboration and your patronage. Intelligist Group has lots of exciting plans for 2013...
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The New FUD: Full Unwanted Disclosure
On January 31st, 2013, the venerable British entertainment retailer HMV laid off 190 people just days after entering a British version of bankruptcy. What they thought of as a private, internal action...
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Is Real-time Engagement the new Real-time Marketing?
While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing...
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